The questions everyone asks, with real answers.

We start with a 15 to 30-minute discovery call, free and with no strings attached. You tell me about your situation, your goals, and current bottlenecks. I ask a few questions to understand your context. If we’re a good match, we define the next steps together. If it’s not the right time or I’m not the right fit for your needs, I’ll tell you upfront.

In many agencies, you deal with a sales rep, an account manager, and an executor—and sometimes none of them truly knows your business. With me, you get a single point of contact who knows your business, is easy to reach, and actually does the work. Fewer meetings, no budget scope creep, and faster turnarounds. Plus, with 7 years of agency experience under my belt, I bring the right processes without the layers of management.

I mainly work with small businesses and startups—founders who juggle a million things at once and need support tailored to their reality, not to an enterprise budget. My approach is specifically built to deliver impact when resources are tight.

No, I work fully remotely and speak fluent English and Portuguese. Whether you’re in Paris, London, Lisbon, or anywhere else, we can easily collaborate. We communicate via video calls or WhatsApp, and it works seamlessly.

That’s usually the perfect starting point for a Strategy & Scoping Audit. We take a step back together, look at your situation, and identify the real growth levers to pull based on your budget and goals. You walk away with a clear roadmap, not just a generic list of recommendations.

Both make sense, but they answer different needs. Paid Ads (SEA) deliver fast results but stop the minute you stop paying. SEO is slower (3 to 6 months minimum) but builds sustainable, long-term visibility. Rule of thumb: if you need results right now, go with Ads. If you’re planning for the next 12 months, choose SEO. And if your budget allows, they complement each other perfectly.

GEO (Generative Engine Optimization) is optimization for AI-powered search engines—like ChatGPT, Perplexity, and Google’s AI Overviews. These tools don’t just link to websites anymore; they synthesize answers directly. To make sure your brand is cited in these answers, you have to adapt your content to these new rules. It’s still emerging, but companies that prepare for it now will have a massive head start.

It’s not my core expertise. I can help you define a content strategy—topics, formats, editorial guidelines—and train your team to implement it. But for day-to-day production, I leave that to specialized creators. If you need someone, I can happily point you to the right people.

It depends on the service. Strategy Audits and training sessions are billed as fixed-price projects, defined before we start, so there are no surprises. Ongoing Paid Media and SEO support usually works on a monthly retainer—we define the scope of work together, and you know exactly what you’re paying each month. Either way, we agree on pricing together, and I will send you a custom quote.

For Paid Media management, I recommend a minimum ad spend of €300 to €500/month on the platforms (Google, Meta). Below that, algorithms simply don’t get enough data to optimize properly. As for my fees, it depends entirely on the scope. We’ll clarify this together during our discovery call, with no obligations.

Both. An audit or a training session is a one-off project with a specific deliverable. Paid Media and SEO support work best over time—I recommend a 3-month minimum to gather reliable data and optimize effectively. However, I won’t lock you into a 12-month contract right out of the gate.

We agree on the tools and rhythm that suit you best right from the start. Usually, this means: WhatsApp for quick chats, Google Meet for regular catch-ups, and a shared workspace (Notion, Google Drive) for documents. I’m highly responsive and accessible—you don’t have to wait for a weekly meeting to get an answer.

I have no industry restrictions. In fact, that’s one of the main benefits of my 7 years in agencies. I’ve tackled vastly different challenges across hospitality, B2B services, e-commerce, retail… What interests me above all is the underlying business challenge, not the specific sector.

Not much. Just your willingness and 30 minutes to chat. Depending on the service, I’ll need access to your tools (Google Ads, GA4, Meta Business…) and a point of contact who can answer my questions about your business. No need for a 40-page brief to kick things off.