Case Studies
Real numbers.
Real-world contexts.
No sugar-coated results. These campaigns were executed in real-world contexts, sometimes with highly constrained budgets, complex markets, and concrete business goals.
* Data from actual campaigns · Clients anonymized · © Manon Compère
5
Featured cases
+2M
Impressions generated
FR·UK·US·Asia
Markets covered
≤ €900
Max budget per case
Localized Drive-to-Store Strategy
A restaurant network wanted to promote its Family Menu offer across several geographical areas. With no website, the strategy relied exclusively on Google Business Profiles.
35K
Impressions / location
317
Store visits
395
Direction requests
€0.56
Avg. CPC
3.3%
CTR
Goals & Context
→ Generate physical in-store traffic
→ Increase local interactions
→ No website — 100% Google strategy
Growth levers
→ Google Performance Max per location
→ Hyper-local geo-targeting
→ Local conversion tracking setup
💡 High local impact at a controlled cost. Proof that concrete results can be generated with a limited budget when the strategy is highly targeted.
Store Launch & Brand Awareness
Opening of a specialized outdoor & hiking store without a website. Local ad coverage on Google and Meta to build store awareness and drive foot traffic.
1.2M
Google Impressions
240K
Meta Reach
121
Direction requests
€0.16
Google CPC
Goals & Context
→ Local awareness in the catchment area
→ Qualified interactions (directions)
→ No available website
Growth levers
→ Local PMax structured by product category
→ Meta: discovery + brand video
→ Strict geo-targeting
💡 Strong local visibility generated at a controlled cost. Combining Google + Meta maximized reach for the launch.
International Premium Branding
Prestige campaign during the American Cinematheque Awards. Sponsored content targeting luxury & culture audiences (US, UK, FR). Pure branding objective, zero direct sales.
889K
People reached
3,219
Qualified clicks
611
Engagements
€1.01
Cost / result
Goals & Context
→ International awareness (0 direct sales)
→ Strengthen the estate’s premium image
→ Targeting: luxury, gastronomy & cinema
Growth levers
→ FB/Insta Social Ads — global delivery
→ Budget adaptation based on potential
→ High performance on the FR market
💡 Branding objective achieved with an excellent cost/visibility ratio. Precise targeting of a qualified audience is more effective than broad targeting.
Navigating Restrictive Markets in Asia
Multi-city event tour in Asia. Mastering regulatory constraints regarding alcohol advertising in complex markets (Singapore, Malaysia, Philippines, Hong Kong).
36%
Max engagement rate
74K+
Total reach
€0.05
Lowest CPC
100%
Ad Compliance
Main constraint
→ Highly strict local regulations (alcohol)
→ City-by-city adaptation based on local laws
→ 4 distinct markets: 🇸🇬 🇲🇾 🇵🇭 🇭🇰
Growth levers
→ Localized Social Ads campaigns
→ City-based structure with tailored messaging
→ Hyper-optimized budget (€400 for the tour)
💡 Strong engagement in sensitive wine & gastronomy markets, despite heavy regulatory constraints and a minimal budget.
Always-On Branding — Short-Form Video
Always-on communication strategy via sponsored Reels showcasing estate life (harvest, seasons). International delivery (Europe, UK, USA).
38%
Max engagement rate
€0.13
Lowest CPC
DE/NL
Top EU countries
LA/FL
Top US cities
Goals & Context
→ Develop international brand awareness
→ Humanize the brand (immersive content)
→ Drive strong community engagement
Growth levers
→ Social Ads using native formats (Reels)
→ Content rotation based on seasons
→ Isolated micro-budgets (€280/video)
💡 Proof that authentic, seasonal video content generates strong organic engagement and a very low CPC, even in paid advertising.
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